Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Pentax 60th Anniversary SLR

 - Nov 23, 2006   Updated: Apr 21 2011
References: & luxist
ASAHI, the Korean distributor of Pentax is celebrating the camera maker's 60th anniversary with the release of an 18 carat gold SLR. It's not as tech as the new Pentax K10D Digital Camera, but it's a little more flashy.

Implications - This Pentax 60th anniversary SLR is a great example of decadence combined with function. Consumers can appreciate this combination because it satisfies them on multiple levels. This piece provides a feeling of prestige through opulent aesthetics while serving a photographic function. Ultimately, consumers are constantly looking for ways to seem prestigious to their peers, resulting in products that are excessively adorned and top-of-the-line in their function.