ASAHI, the Korean distributor of Pentax is celebrating the camera maker's 60th anniversary with the release of an 18 carat gold SLR. It's not as tech as the new Pentax K10D Digital Camera, but it's a little more flashy.
Implications - This Pentax 60th anniversary SLR is a great example of decadence combined with function. Consumers can appreciate this combination because it satisfies them on multiple levels. This piece provides a feeling of prestige through opulent aesthetics while serving a photographic function. Ultimately, consumers are constantly looking for ways to seem prestigious to their peers, resulting in products that are excessively adorned and top-of-the-line in their function.