Montblanc has collaborated with HODINKEE in order to create a limited edition '1858 Monopusher' watch. Customers who purchase the 1858 Monopusher watch will also receive an all-expenses-paid, three-day trip to Switzerland. The trip will be to both Le Locle, as well as Villeret, which are both Swiss locations. During the trip, customers can take a tour of the Montblanc work space. The watch will be limited to 25 models and will have a price point of $30,000.
The watch has a stainless steel case that measures in at 40mm, as well as a black dial and a contrasting tachometer scale on the outside. The watch also has a 30 minute counter, which can be found at the three o'clock position.
All-Expense-Paid Watch Trips
The 1858 Monopusher Watch Comes with a Three-Day Trip to Switzerland
Trend Themes
1. Luxury Watch Collaborations - Partnering with fashion industry players and getting into high-priced limited edition watches could be explored by other watch brands.
2. All-inclusive Experiences - Offering all-expense-paid trips as a complimentary experience to high-ticket purchases could drive sales and build brand loyalty.
3. Innovative Tourist Packages - Building unique tourist packages centered around product experiences could attract a wide range of consumers.
Industry Implications
1. Watch Industry - Watch brands could explore collaborations with fashion industry players, high-priced limited edition watches, and building unique tourist packages centered around product experiences.
2. Tourism Industry - Offering all-expense-paid trips as a complimentary experience to high-ticket purchases could drive sales and build brand loyalty for tourism brands.
3. Luxury Goods Industry - Partnering with different industries to offer unique combinations could be an innovative way to sell luxury goods.