Pop Trading Company works in collaboration with New Balance on two new pairs of the 1500 sneakers complete in a makeover themed around the warmer seasons. The two iterations are entitled 'Pearl White' and 'Electric Yellow' constructed out of a blend of tumbled leather and pigskin suede materials.
The shoes are plastered with the signature 'N' on the side in reflective finishes. Additionally, both sneakers are complete with a clear Pop Trading Company lack lock that has been custom made for the collaboration along with a sock liner with minimal branding. The yellow iteration features tonal embroidery and the tumbled leather contrasts in white reading 'Made in England," "NB," and "1500." Both of the sneakers sit atop of an ENCAP sole unit foundation.
Seasonally Appropriate Bright Shoes
Pop Trading Company and New Balance Unveil Two 1500 Sneakers
Trend Themes
1. Seasonal Sneaker Collaboration - Opportunity for fashion and footwear companies to collaborate and provide new seasonal product offerings.
2. Reflective Finish Accents - Use of reflective finishes as an added element of style and safety in footwear design.
3. Minimalist Branding - Growing consumer desire for simple branding and design features in fashion and retail products.
Industry Implications
1. Fashion and Apparel - Collaborative product offerings can attract new customers and provide revenue growth opportunities for fashion and apparel companies.
2. Footwear - Reflective finishes can be integrated into footwear design to create distinctive, stylish, and safety-focused products.
3. Retail - Consumer interest in minimalist branding creates opportunity for retail companies to update their branding and design strategies in order to stay competitive.