I can't wait to go back to China so I can skateboard.
"When Chinese officials conceived of New Jiangwan City - a "planned metropolis" on the outskirts of Shanghai - the centerpiece of downtown was supposed to be a general recreation area. Instead, clothing company SMP persuaded the government to build a 130,000-square-foot, $26 million temple to a sport many Chinese have never heard of: skateboarding." - Wired
Implications - Certain consumers in contemporary society are not afraid to spend their money, and this large-scale park demonstrates that bigger is better. Companies should consider how their products provide an option of lavishness to buyers who are willing to spend their money.
130,000 Square Foot Skateboard Park New Jiangwan City China
130,000 Square Foot Skateboard Park New Jiangwan City China
Trend Themes
1. Luxury Recreation - Companies should consider how they can provide lavish options for buyers who are willing to spend their money.
2. Skateboarding Culture Expansion - The building of such a large-scale skateboarding park in China shows the potential for the sport's growth and potential market overseas.
3. Brands as Influencers - SMP's ability to persuade the Chinese government to build the skateboarding park demonstrates how brands can influence decision-making and shape urban development.
Industry Implications
1. Recreation Equipment - Companies in this industry can explore developing and marketing high-end products to cater to the growing demand for luxury recreation options.
2. Skateboarding Industry - The skateboarding industry can leverage the expansion of the sport's popularity in new markets to develop more innovative products and services.
3. Marketing and Advertising - The influence of brands in shaping urban development opens up opportunities for marketing and advertising firms to develop new strategies that take advantage of this trend.