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Koelschip's 120 Proof Beer Contains More Alcohol than Most Liquors

Beer brewing company Koelschip recently produced the world's strongest beer. Named 'Start the Future,' the 120 proof beer is apparently a response to the ex-strongest beer, "The End of History," which was released only a week before Koelschip's beverage.

The 120 proof beer is extreme, and can't really be called a beer, in my opinion. To put this in perspective, most alcohol you will by like vodka, whisky or rum is only 80 proof. A 120 proof beer is hitting a milestone that was thought unreachable only months ago. One thing that 'The End of History' has on 'Start the Future,' though, is the taxidermist bottling.
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