Dog food brand CESAR created a 12 Days of Twinning holiday calendar for pets and their owners. The limited-edition holiday calendar shares 12 sets of matching accessories so that pets and pet owners can look like twins as they count down the days until Christmas. Behind each door of the holiday advent calendar, there are accessories and experiences to boost the bond between human and animal members of the household.
As of mid-November, fans will have their chance to enter to win a 12 Days of Twinning calendar of their own—and one lucky grand prize winner will receive a one year’s supply of CESAR wet dog food for their pet.
Throughout the countdown, pet parents are encouraged to share their looks on social media with the #12DaysofTwinning tag.
Pet Accessory Advent Calendars
CESAR's 12 Days of Twinning Shares Coordinating Accessories
Trend Themes
1. Pet Twinning Trend - CESAR's 12 Days of Twinning holiday calendar sets a trend of creating matching pet-owner accessories for the holiday season.
2. Pet Bonding Calendar Trend - The advent calendar for pets to bond with their owners sets a trend of creating experiences behind each door of holiday calendars.
3. Social Media Share Trend - Encouraging pet parents to share their matching pet-owner looks on social media creates a trend of user-generated content.
Industry Implications
1. Pet Accessories Industry - The pet accessories industry can expand their product line to include matching pet-owner accessories for the holiday season.
2. Pet Food Industry - The pet food industry can create limited edition holiday advent calendars with experiences and demonstrations of their pet food offerings.
3. Social Media Marketing Industry - The social media marketing industry can utilize user-generated content for brands through themed holiday promotions like #12DaysofTwinning.