The day of romance is just around the corner and the 100 Calories Valentine's Day photo series prepares people, especially women, to stay on track when it comes to indulging in sweet treats to celebrate the occasion. Riffing off of WiseGEEK's original 200 calories series, this one focuses specifically on chocolate and candy that targets the sweetheart holiday. From the Russell Stover Heart-Shaped Box of Chocolates to classic Conversation Hearts and Peeps Milk Chocolate Covered Marshmallow, 100 calories doesn't go a long way.
The 100 Calories Valentine's Day photo series basically revolves around minimal imagery of less than a handful of sweets on white plates. Yet it illustrates perfectly just how out of control some people can get on this day.
Fat-Conscious Romantic Treats
100 Calories Valentine's Day Sweets are Very Minimal
Trend Themes
1. Minimal-conscious Gift-giving - Opportunity for companies to create more 100-calorie or minimal gift items that are romance-friendly and suitable for Valentine's Day or other occasions.
2. Healthy-indulgence Sweets - Prospect for establishments to offer healthy indulgence sweets targeted at individuals who desire to satisfy their sweet tooth without feeling guilty or worrying about excessive calorie intake.
3. Portion-controlled Confectioneries - Innovative idea for organizations to generate portion-controlled confectionery products to enable consumers to snack timely, regulate calorie intake, and uphold a healthy lifestyle.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop healthier assortments of confectionery items that align with consumers' calorie, sugar, and health goals.
2. Retail - Opportunity for retailers to display and/or stock up healthy alternatives to dominant confectionery items that cater to health-conscious shoppers and dieters for Valentines.
3. E-commerce - Opportunity for e-commerce stores to cater to customers who want to consume delicious sweets without abandoning their health and fitness objectives by presenting nutritious assortments of portion-controlled chocolate and candy boxes for Valentines and other events.