Zomato has recently introduced a new service called ‘Zomato Everyday,’ which focuses on providing consumers with affordable home-style meals. The company claims that the food will be prepared by authentic "home chefs" and will taste like homemade food. The ‘Zomato Everyday’ service is tailored to individuals who live away from their families and do not have regular access to homemade meals.
Currently, the service is only available in some regions of Gurgaon. The consumer will only need to explore the menu to find their desired meal, personalize it with custom toppings and sides, and order it online to have it delivered to their home in a matter of minutes. The service is made to be affordable for all.
Chef-Prepared Home-Cooked Meals
Zomato Has Launched the 'Everyday' Home-Cooked Meal Service
Trend Themes
1. Home-cooked Meal Delivery - Companies can disrupt traditional food delivery by offering affordable and authentic home-cooked meals prepared by home chefs.
2. Personalized Menu Customization - Offering customizable menu options can attract consumers who crave variety and a more personalized food experience.
3. Regional Meal Specialization - Expanding beyond traditional popular cuisines to offer regionally specific home-style meals can attract a wider customer base seeking authentic, unique culinary experiences.
Industry Implications
1. Food Delivery - Food delivery companies can incorporate home-style meal delivery as a part of their offerings, attracting consumers looking for affordable and authentic meal options.
2. Meal Kit Delivery - Meal kit delivery companies can partner with home chefs to provide customers with special regional meal options, adding variety to their offerings.
3. Personal Chef Services - Personal chef services can offer affordable meal options by collaborating with regional home chefs to provide customers with authentic and personalized home-style meals.