If you, like me, are sick of the hipster-standard Ray-Ban wayfarers (and its multitude of rip-offs), Alexander Wang has a solution: zipper frame sunglasses. The black square-framed shades have a similar (and universally appealing) shape similar to wayfarers, but with the added design detail of pewter-colored zipper teeth running along the side of the lenses and down the ear piece.
The zipper frame sunglasses from Alexander Wang were made as part of a collaboration with glasses retailer Linda Farrow. Pick them up for $365 at net-a-porter.
Zipper Hipster Shades
Alexander Wang's Zipper Frame Sunglasses
Trend Themes
1. Zipper-frame Sunglasses - The trend of adding zippered details to sunglasses creates disruptive innovation opportunities for eyewear companies to offer unique and customizable designs.
2. Collaborative Fashion Collections - The trend of fashion designers collaborating with retailers presents disruptive innovation opportunities for brands to create exclusive and limited-edition products, increasing brand value and customer demand.
3. Alternative Eyewear Shapes - The trend of experimenting with unconventional shapes for sunglasses provides disruptive innovation opportunities for eyewear companies to attract niche markets and offer more diverse and personalized products.
Industry Implications
1. Eyewear - The eyewear industry can explore disruptive innovation opportunities by integrating unique design elements, such as zippered frames, to create distinctive and stylish sunglasses.
2. Fashion Retail - The fashion retail industry can benefit from disruptive innovation opportunities by fostering collaborations with renowned fashion designers, allowing for the creation of exclusive and sought-after fashion collections.
3. E-commerce - The e-commerce industry can seize disruptive innovation opportunities by offering a platform for fashion collaborations and unique eyewear products, facilitating global accessibility and convenience for customers.