This zero-waste scrunchie by ecologically minded brand hernest project is versatile both in style, as well as in the materials used. Offered in nine colors (including Oatmeal, Forest Green, Marsala, Outer Space, Copper Brown, Indigo Blue, Wet Weather, Sepia Rose, and Black) the fabric is incredibly soft.
hernest project has always made a point to emphasize the importance of sustainable production and the zero-waste scrunchie is no exception (as the name probably suggests to you already). The chic, minimalist hair accessory is made out of 100% post-production items. More specifically, the brand upcycled old prototypes, leftover sample fabric, unsellable customer returns, and production failures. In addition to this, hernest project also included an eco-conscious elastic as well, made out of Organic Cotton and Natural Rubber which makes it 100% biodegradable.
Sustainable Zero-Waste Scrunchies
Hernest Project Emphasizes “Soft, Stylish, and Sustainable”
Trend Themes
1. Zero-waste Fashion - The rise of eco-consciousness has paved the way for fashion brands to embrace sustainability by creating zero-waste products like hernest project's scrunchies, leading to innovative production methods and materials.
2. Upcycling - The trend of upcycling is gaining popularity as seen in hernest project's use of leftover sample fabric, unsellable customer returns, and production failures to create sustainable and stylish products.
3. Biodegradable Materials - The focus on environmentally-friendly materials such as Organic Cotton and Natural Rubber for elastic in hernest project's scrunchies suggests innovative opportunities to create biodegradable products and reduce waste in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can incorporate sustainable production through zero-waste and upcycling techniques to reduce waste while maintaining style and quality.
2. Beauty - The beauty industry can adopt sustainable practices by using eco-conscious materials for products like scrunchies to reduce waste and appeal to environmentally-conscious consumers.
3. Home Decor - The home decor industry can embrace sustainable production methods by using leftover materials to create unique and eco-friendly products.