The debut collection from BRINGiT introduces a complete zero-waste shopping system that helps to provide an alternative to plastic and cotton carryalls. Instead of using these common materials, the bags make the most of LENZING Lyocell and LENZING Modal Color fibers.
These reusable BRINGiT bags are machine washable and won't release microplastics, plus they are tear-resistant and home compostable at the end of their usable life. The zero-waste shopping kit includes essentials like the iTKit Shopping System with eight bags of different designs, produce bags in various sizes and the iTBag Shopper. Deb Singer, co-founder of BRINGiT, says "We were inspired by the innovative and emerging material used often in sustainable apparel and the need for planet-friendly reusable tote options."
Zero-Waste Shopping Kit
BRINGiT's System Sustainably Replaces Plastic & Cotton Bags
Trend Themes
1. Zero-waste Shopping - The trend towards zero-waste shopping presents an opportunity for businesses to develop eco-friendly products like BRINGiT's shopping kit.
2. Sustainable Materials - The increasing demand for sustainable materials like LENZING Lyocell and Modal Color fibers presents a disruptive innovation opportunity for businesses to develop more eco-friendly products.
3. Reusable Packaging - The popularity of reusable packaging presents an opportunity for businesses to create products that are both sustainable and cost-effective for consumers, like BRINGiT's shopping kit.
Industry Implications
1. Retail - The retail industry could incorporate sustainable shopping products like BRINGiT's kit and capitalize on the zero-waste shopping trend.
2. Fashion - The fashion industry could adopt eco-friendly materials like LENZING Lyocell and Modal Color fibers to create sustainable clothing and accessories.
3. Food - The food industry could benefit from creating more eco-friendly packaging options like reusable produce bags to reduce waste and cater to the zero-waste shopping trend.