The Zara Women Fall/Winter 2014/2015 campaign places models Julia Nobis, Edie Campbell, Ine Neefs and Mijo Mihaljcic within unusual positions. While akin productions often showcase women staring directly ahead at the camera, the Zara brand instead opted for back to back positions and intertwined limbs.
The apparel displayed in these advertisements are just as enticing as the images. Revealed in each shot are leopard print coats, cut out tops, striped fur jackets, pale turtle necks and long black dresses featuring high slits.
Variety is certainly the word that best describes this Zara collection. There is arguably much to choose from, be it for professional, academic, vacationing or party purposes. As such, shoppers will be flocking to the stores come autumn.
Back to Back Advertisements
The Zara Women Fall/Winter 2014/2015 Campaign is High-Spirited
Trend Themes
1. Back to Back Advertisements - Brands can consider using back to back positions and intertwined limbs for their advertisements, providing a fresh twist on a common practice.
2. Varied Collections - Brands can adopt the practice of offering a wide variety of clothing items for different occasions to cater to a diverse customer base.
3. Unconventional Poses - Brands can experiment with unconventional poses and positions in their advertisements to stand out from competitors and create memorable campaigns.
Industry Implications
1. Fashion Retail - Fashion retailers can offer a diverse range of clothing items for their customers to choose from, catering to different needs and purposes.
2. Advertising - Advertisers can explore new and unconventional poses and positions in their campaigns to create unique and memorable messaging for brands.
3. Photography - Photographers can experiment with different poses and positions to capture images that stand out and resonate with viewers.