On 28 February, the new Chanel 'Mobile Art Container' will be unveiled in Hong Kong, designed by Zaha Hadid, as a transient art pavilion that will roam Tokyo, NYC, London, Moscow and Paris until 2010. According to Hadid, the design is "a celebration of the iconic work of Chanel, unmistakeable for its smooth layering of exquisite details that together create an elegant, cohesive whole." While some bloggers muse that it looks like a flying handbag, I think it looks like a sleek, high gloss UFO in Hadid's trademark sculptural and fluid style.
It's hard to imagine what this will look like when its grounded in the Star Ferry Car Park in Hong Kong's Central, but Chanel promises this art pavilion will exhibit contemporary art from a range of artists from Sophie Calle to Yoko Ono.
Transient Art Pavilion
Zaha Hadid's Chanel Design
Trend Themes
1. Transient Art Pavilion Design - Opportunity to create unique and innovative temporary art pavilions for various events and exhibitions.
2. Mobile Art Exhibitions - Potential to develop mobile art containers that can travel to different cities, showcasing various art collections.
3. Sculptural and Fluid Architecture - Scope for designing architectural structures that incorporate smooth layering and fluid details, creating a cohesive and elegant aesthetic.
Industry Implications
1. Art Exhibitions - Art institutions can explore the concept of mobile art containers to enhance the accessibility of contemporary art.
2. Architecture - Architects can incorporate Zaha Hadid's sculptural and fluid design principles into their own projects, creating unique and visually striking buildings.
3. Event Planning - Event planners can explore the idea of temporary art pavilions as a way to offer a unique and immersive experience for attendees.