Z SUPPLY is introducing a new collection called Eye Candy, tapping the influencer Halley Elefante, also known as The Salty Blonde.
Highlights from the collection include the Staycation, Dayglow, and Joyride frames. Each piece in the collection features a metal trim, branded template, and a corduroy pouch, while the glasses themselves are marketed as providing 100% UVA, UVB, and UVC protection.
"I am so excited that I collaborated with Z SUPPLY on this amazing eyewear collection," Elefante said. "The design process was such an incredible experience, and I am so glad to be able to finally share the news. I can't wait to see all the fun memories people capture in them."
The new Eye Candy collection is available online at the Z SUPPLY website.
Influencer-Approved Eyewear Capsules
Z SUPPLY Debuts a Capsule Collection with The Salty Blonde
Trend Themes
1. Influencer-collaborated Collections - Exploring new design territories through influencer partnerships with fashion brands.
2. Fashion Brand Eyewear Collaborations - Creating exclusive eyewear lines in collaboration with influencers to enhance brand reach and appeal.
3. Functional Eyewear Accessories - Incorporating innovative features like metal trims and corduroy pouches in eyewear collections to elevate user experience.
Industry Implications
1. Fashion - Fashion industry embracing influencer collaborations to drive product innovation and consumer engagement.
2. Eyewear - Eyewear industry witnessing a surge in collaborative collections and advanced features to cater to evolving consumer preferences.
3. E-commerce - E-commerce platforms leveraging influencer partnerships in launching exclusive product lines to attract a wider customer base.