Raffling off houses seems to be a growing trend, both for non-profits and those affected by the current economy, so it's great to see folks thinking big.
The Yerba Buena Center for the Arts raffle, for example, lets entrants win either a new house (which I could use) or $1.8 million to invest in business(ha!). Anyway, as a proud citizen who perpetually plunders the milieu of SF, I like opportunities to give back.
Implications - In today's society, the gap between the rich and the poor continues to increase every day. Businesses that devote their efforts to shortening that gap and to provide a better quality of life for fellow citizens will portray themselves in a very favorable light.
House Raffles
Yerba Buena Center for the Arts Helps Keep the Dream Alive
Trend Themes
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House Raffles — More non-profits and individuals are turning to raffling off houses as a creative way to fundraise or overcome economic challenges.
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Community Support — Communities are banding together to support each other through creative fundraising initiatives like house raffles.
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Income Inequality — The popularity of house raffles highlights the increasing income inequality and the need for businesses to address this gap in society.
Industry Implications
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Real Estate — The house raffle trend presents a unique opportunity for the real estate industry to engage with communities and create positive social impact.
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Non-profit — Non-profits can use house raffles as a way to raise funds and engage with their supporters in a creative way.
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Small Business — Small businesses can benefit from the exposure and investment opportunities provided by house raffles, especially those hosted by non-profits.