The Yes! snack bars have been announced by Nestlé to now have an eco-friendly profile thanks to the implementation of a recyclable paper wrapper that's touted by the brand to be a world first. The packaging has been announced alongside three new flavors for the snack bars and comes as a response to consumer demand for products that aren't wrapped in plastic. The new bar flavors include Delicious Dark Choc, Banana & Pecan, Luscious Raspberry & Chia Seeds and Heavenly Pineapple & Coconut.
CEO for Nestlé in the UK and Ireland Stefano Agostini spoke on the new packaging for Yes! snack bars saying, Yes! represents exactly what more and more people are demanding from manufacturers like Nestlé now and for the future. Last year we introduced Yes! as an entirely new brand using wholesome ingredients and offering a healthier snacking option of tasty fruit and nut bars. Now we’ve turned our attention to the wrapper so that the packaging is sustainable and easy to recycle. It’s an important step as we work to make all of our packaging recyclable or reusable by 2025."
Sustainable Snack Bar Packaging
Yes! Snack Bars Now Feature a Recyclable Paper Wrapper
Trend Themes
1. Recyclable Snack Packaging - The implementation of a recyclable paper wrapper for snack bars is a world first that opens up opportunities for companies to create more environmentally conscious snack packaging.
2. Sustainable Food Packaging - Consumer demand for products without plastic packaging is rising, leading to opportunities for companies to innovate and create more sustainable packaging alternatives.
3. Health-conscious Snack Bars - The new flavors added to the Yes! snack bar line suggest a trend towards consumers seeking healthier and more natural snacking options.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit by exploring more sustainable and environmentally-friendly packaging alternatives while also tapping into the trend towards healthier snack options.
2. Packaging and Printing - This industry can invest in and collaborate with manufacturers to develop innovative ways to create recyclable or compostable packaging that is eco-friendly yet functional.
3. Retail - Retailers can benefit from consumer demand for eco-friendly and health-conscious snack options by expanding their product offerings and creating marketing campaigns around such products.