Sephora Canada is celebrating the Year of the Dragon with a limited edition Lunar New Year-themed product assortment. Featuring makeup, skincare, and haircare essentials from renowned brands like Tower 28, Sulwhasoo, NARS, Laura Mercier, and Oribe, as well as exclusive Sephora Favourites Kits, the offerings are available online at Sephora.ca and on the Sephora App.
The Sephora Favourites Kit – Year of the Dragon Set, priced at $75 CDN (valued at $317 CDN), and the Lunar New Year Makeup Superstars Kit, priced at $69 CDN (valued at $217 CDN), are great gifts for beauty fans and offer impressive savings. Additionally, Beauty Insiders spending a minimum of $100 CDN online will receive a FREE pouch containing 12 samples from coveted brands, while those choosing a Sephora gift card in-store will receive a Year of the Dragon-inspired red envelope.
In celebration of the Year of the Dragon, Sephora Canada is also launching a Lunar New Year campaign, featuring East Asian Canadian women Jennifer Cruz Nguyen, Julie Vu, Hannah Sung, Madelyn Chung, and Cher Bai. The campaign encourages clients to embrace inner strength and beauty as they usher in the new year.
Lunar New Year Cosmetics
Sephora Canada Launched Exclusive Year of the Dragon Products and Offers
Trend Themes
1. Limited Edition Cosmetics - Sephora Canada is offering a limited edition Lunar New Year-themed product assortment, providing an opportunity for beauty brands to create exclusive and special edition products for seasonal celebrations.
2. Inclusive Marketing Campaigns - Sephora Canada's Lunar New Year campaign featuring East Asian Canadian women highlights the importance of representation within beauty advertising, inspiring other brands to follow suit and create inclusive marketing campaigns.
3. Value Gift Sets - The Sephora Favourites Kit - Year of the Dragon Set and Lunar New Year Makeup Superstars Kit offer impressive savings, showcasing the appeal for value gift sets in the cosmetics industry.
Industry Implications
1. Beauty & Cosmetics - The beauty industry can capitalize on the trend of limited edition cosmetics and create exclusive product offerings for seasonal celebrations like Lunar New Year.
2. Marketing & Advertising - The success of Sephora Canada's inclusive Lunar New Year campaign highlights the potential for other marketing and advertising companies to create diverse and representative campaigns, resonating with a wider audience.
3. Retail & E-commerce - The popularity of value gift sets, as seen with Sephora's Lunar New Year offerings, presents an opportunity for retailers and e-commerce platforms to curate and promote value gift sets as attractive options for customers.