Xampla has launched a new consumer packaging brand called Morro. Designed to provide consumers with high-performing, sustainably produced, plant-based packaging materials, Morro is poised to revolutionize the packaging industry by offering products that are not chemically modified. Advertised as plastic-free, Morro's products accomodate a consumer desire for "natural, plastic free packaging that can be composted at home or taken by the council alongside food waste."
"The polling data shows that the public is already ahead of industry in seeing that plastic’s days are numbered. With the public ever more acutely aware of the dangers of plastic pollution and carbon cost of producing it, consumers are ready for an innovative and practical alternative," said Pete Hutton, executive chair at Xampla.
Sustainable Packaging Brands
Xampla Releases a New Consumer Packaging Brand Called Morro
Trend Themes
1. High-performing Plant-based Packaging - Xampla's new consumer packaging brand Morro offers high-performing, sustainably produced, plant-based packaging materials, providing a practical alternative to traditional plastic packaging.
2. Chemically Unmodified Packaging - Morro's products revolutionize the packaging industry by offering consumer packaging that is not chemically modified, meeting the growing demand for natural and environmentally friendly options.
3. Home Compostable Packaging - Morro addresses consumer desire for plastic-free packaging that can be composted at home or disposed alongside food waste, contributing to the reduction of plastic pollution.
Industry Implications
1. Packaging Industry - Xampla's Morro brand disrupts the packaging industry by offering sustainable, plant-based alternatives to traditional plastic packaging.
2. Consumer Goods Industry - The launch of Morro presents an opportunity for consumer goods companies to adopt sustainable packaging practices, meeting the consumer demand for environmentally friendly products.
3. Environmental Services Industry - The introduction of Morro's compostable packaging creates opportunities for the environmental services industry to develop new waste management solutions and support sustainable packaging initiatives.