The Coffee Bean & Tea Leaf is bolstering its tea offerings by launching its new World of Tea collection.
Across the U.S., demand has been steadily growing for specialty teas, especially those from other countries. The new World of Tea collection is a natural extension of this trend, allowing consumers to sample some unique tea flavors they might not have tried, and putting a spin on already popular options like boba.
The new World of Tea collection will be exclusively available at nine Coffee Bean & Tea Leaf locations, and will include exciting offerings like Ceylon Milk Tea with Brown Sugar Boba, the Matcha Cream Strawberry Latte, the Chai with Salted Caramel Cream Cap, and more. As Sanjiv Razdan, President, Americas & India for The Coffee Bean & Tea Leaf, explains, "We invite everyone to discover our World of Tea, where the highest quality teas are blended with invigorating fruits, spices, boba, brown sugar, and salted caramel."
Global Tea Collections
The Coffee Bean Has Rolled Out Its World of Tea Collection
Trend Themes
1. Growing Demand for Specialty Teas - The increasing interest in specialty teas, particularly those from other countries, presents an opportunity for businesses to offer unique and exotic tea flavors.
2. Expansion of Tea Offerings - The launch of the new World of Tea collection by The Coffee Bean & Tea Leaf demonstrates the trend of businesses diversifying their tea options to cater to evolving consumer preferences.
3. Innovative Tea Flavor Combinations - The introduction of teas like Ceylon Milk Tea with Brown Sugar Boba and Matcha Cream Strawberry Latte presents an opportunity for creative flavor combinations that can attract tea enthusiasts seeking new and exciting experiences.
Industry Implications
1. Specialty Tea Retail - The growing demand for specialty teas creates opportunities for retailers to curate unique and exotic tea collections to meet the evolving preferences of tea enthusiasts.
2. Beverage Franchise - Expanding tea offerings can be a strategic move for franchise businesses in the beverage industry to tap into the increasing popularity of specialty teas.
3. Tea Ingredient Suppliers - Innovative flavor combinations in the World of Tea collection open avenues for tea ingredient suppliers to collaborate with businesses in creating unique blends and enhancing their existing product lines.