In the wake of the climate change crisis, many brands have opted to create sustainable and upcycled products to appeal to conscious consumers and Woodies Denim recently launched a line of eco-friendly denim at affordable prices. The new jeans are built to last and boast a perfect fit guarantee thanks to its smart stretch fabric.
To ensure a customized fit, Woodies Denim asks customers to create a bespoke size profile where customers can enter their height, weight, inseam, and waist size as well as their desired leg opening. The collection features an array of colorways including 'Raw Indigo,' 'Washed Indigo,' Vintage Blue,' and 'Faded Blue.'
Consumers can pre-order a pair of Woodies Denim online on Kickstarter for $95 USD.
Sustainable Stretch Jeans
Woodies Denim Launched a Line of Affordable Eco-Friendly Denim
Trend Themes
1. Sustainable Fashion - The trend towards sustainable fashion creates opportunities for brands to offer eco-friendly products at affordable prices.
2. Customized Fit - The demand for customized fit jeans presents opportunities for brands to create bespoke size profiles for their customers.
3. Pre-order Model - The growing popularity of pre-order models offers brands a chance to gauge demand and secure funding for new product launches.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can capitalize on the trend of sustainable fashion and customizable fit jeans.
2. E-commerce/retail - The e-commerce and retail industry can embrace the pre-order model to better manage inventory and production.
3. Textile/manufacturing - The textile and manufacturing industry can develop innovative eco-friendly materials and manufacturing techniques for sustainable fashion.