Witu is an Australian brand obsessed with neoprene everything, and for good reason.
Sturdier than common materials like nylon, neoprene is a sturdy and protective alternative that Witu has chosen to hone in on. Based in Melbourne, Australia, the accessories brand offers back packs, carry-alls and even camera straps and jewelry. They’ve grown quite a following with their drawstring back pack which is perfect for traveling around on the weekends. My personal favorite is the semi-circle bag; making a statement with its odd but adorable shape while big enough to fit everything you need for the day.
Check out all of Witu’s bags and soon enough you’ll be wondering why there isn’t more neoprene on today’s market.
Protective Pastel Accessories
Melbourne-Based Witu Uses Neoprene for Sturdy Versatile Bags
Trend Themes
1. Neoprene Accessories - Witu's success with neoprene accessories reveals a growing demand for unconventional, protective materials in fashion and lifestyle goods.
2. Protective Fashion & Lifestyle Goods - The popularity of Witu's neoprene bags suggest an opportunity for brands to create fashionable and versatile products that prioritize function and durability alongside style.
3. Uncommon-shaped Bags - Witu's semi-circle bag success show there is a market for functional and quirky-shaped bags that stand out in a sea of rectangular and square designs in fashion and lifestyle goods.
Industry Implications
1. Fashion Accessories - The success of Witu's neoprene bags highlight an opportunity for fashion accessory companies to create stylish and sturdy products using alternative materials that prioritize protection and function.
2. Lifestyle Goods - The popularity of Witu's neoprene-based creations indicates a potential market for durable and functional lifestyle goods like bags and carry-all that cater to urban and active lifestyles alike.
3. Travel Accessories - Witu's drawstring backpack is a hit for weekend travels, suggesting a potential market for travel accessories that provide a blend of style, comfort, and functionality for customers who prioritize adventure and safety.