We have all been waiting for the Will it Blend? iPhone 4 episode. (OK, maybe just me.) Turns out that it does blend.
The iPhone 4 holds up longer than I thought it would, so it can certainly withstand the day-to-day bumps and drops. To some, this video might be torture, but to calm you down think of it this way: it is not your iPhone. Repeat that over and over while doing some deep breathing. If you can handle it, check out the Will it Blend? iPhone 4 episode above.
Blended iPhones
The Will it Blend? iPhone 4 Episode Tests the Smartphone's Mettle
Trend Themes
1. Smartphone Durability Testing - Companies can capitalize on durability testing, like Blendtec, to demonstrate the toughness of their products.
2. User-generated Video Marketing - Brands can encourage customers to share their own product tests to create compelling marketing content.
3. Tongue-in-cheek Branding - Companies can adopt a humorous, irreverent tone in marketing to create shareable content.
Industry Implications
1. Consumer Electronics - Companies in the electronics industry can use durability testing to showcase the toughness of their products.
2. Social Media - Social media platforms can capitalize on user-generated content by partnering with brands to showcase creative uses of their products.
3. Marketing and Advertising - Marketing agencies can help brands create tongue-in-cheek marketing campaigns that generate buzz and brand loyalty.