Launched in 2020, WILBUR is a new California-based watchmaking brand led by designer Jason Wilbur that specializes in crafting unconventional, high-end timepieces. This week the brand launched a new motor-inspired wristwatch called the Automatic Launch Edition.
The new luxury timepiece features a radical exoskeleton design that allows wearers to see the inside structural elements of the watch, including its chassis, chapter ring, and automatic movement. In addition, the watch itself comes in a large 44mm case, making it a clear statement piece.
Other features of the Automatic Launch Edition include an AR-coated sapphire crystal front and back, a 3D dial, luminescent hands and hour indices, a water-resistant case, and an anti-reflective coating throughout. Customers have the option to pair the piece with three strap options: a silicon bolt-on strap, a Ballistic Nylon strap, or a leather strap with contrast stitching.
Motor-Inspired Exoskeletal Timepieces
WILBUR's Automatic Launch Edition Watch is Like Wearable Art
Trend Themes
1. Exoskeleton Timepieces Trend - The rise of luxury timepieces with exoskeleton designs offers an opportunity for brands to differentiate themselves and create truly unique and visually striking accessories for their customers.
2. Visible Movement Trend - The visibility of structural elements and movement inside timepieces presents an opportunity for brands to create a new level of transparency in the luxury watch market, appealing to consumers who value not just aesthetics but also the engineering behind their purchases.
3. Customizable Straps Trend - The introduction of customizable strap options offers an opportunity for brands to offer a more personalized experience to their customers, allowing them to further customize and craft their own unique accessories.
Industry Implications
1. Luxury Watch Industry - Brands in the luxury watch industry can use exoskeleton designs, visible movement features, and customizable straps to differentiate themselves and appeal to customers who value both aesthetics and engineering.
2. High-end Fashion Industry - High-end fashion brands can collaborate with watchmakers to create special edition timepieces that push the boundaries of design and function, offering unique and visually striking accessories to their customers.
3. Engineering Industry - Engineering firms specializing in innovative product design and development can work with luxury watchmakers to push the envelope of what's possible in terms of the visuals and functionality of timepieces, resulting in groundbreaking and potentially disruptive innovations.