Northwood Hygiene Products Ltd has announced a comprehensive brand refresh for its esteemed Whisper range, encompassing premium toilet and facial tissues. Since its inception over ten years ago, Whisper has cemented its position as a top-tier brand in the luxury away-from-home (AfH) toilet and facial tissue sector. The revamp aims to provide a unified brand appearance while catering to contemporary consumer preferences.
Paul Mulready, Northwood's Marketing Manager, expressed enthusiasm about Whisper's evolution, emphasizing its resonance with the hospitality sector. He highlighted the brand's commitment to offering products that blend modern design with uncompromised quality and softness. The updated packaging, now available across seven Whisper toilet roll products, underscores the brand's dedication to ethical production and quality. Notably, four products within the range boast FSC certification, underscoring their sustainability.
Mulready hinted at an upcoming innovative product launch, aligning with Northwood's green initiatives. Additionally, a new Whisper facial tissue range, produced at Northwood's Grantham facility, is set to debut later this year, reinforcing the brand's commitment to excellence and innovation.
Contemporary Tissue Rebrands
Northwood Unveils Refreshed Whisper Brand with a Focus on Modern
Trend Themes
1. Brand Refresh - The comprehensive rebrand of Northwood's Whisper range caters to contemporary consumer preferences and offers potential for innovative product launches.
2. Ethical Packaging - The updated packaging of the Whisper toilet roll products emphasizes the brand's commitment to ethical production and provides an opportunity for disruptive innovation in sustainable packaging solutions.
3. Facial Tissue Innovation - The upcoming launch of a new Whisper facial tissue range highlights Northwood's commitment to excellence and innovation within the facial tissue industry.
Industry Implications
1. Luxury Away-from-home (afh) Sector - The rebranded Whisper range positions itself as a top-tier brand in the luxury away-from-home (AfH) toilet and facial tissue sector, presenting disruptive innovation opportunities within this industry.
2. Hospitality Sector - Whisper's evolution resonates with the hospitality sector, creating potential for disruptive innovation in luxury toilet and facial tissue products specifically designed for this industry.
3. Sustainable Packaging - Northwood's commitment to ethical production and sustainable packaging solutions within the Whisper range sets the stage for disruptive innovation opportunities in the packaging industry.