Those who are easily creeped out by insects in all shapes and sizes may cringe at the Westone Earphones 'No Buzz' ad campaign. It revolves around disturbing imagery of flies, bees and mosquitos taking the form of classic musical notes. Of course, when paired with the tag line, the images convert from disturbing to clever in the blink of an eye.
Conceived and executed by the DDB ad agency branch based in Hong Kong, the Westone Earphones 'No Buzz' ad campaign was art and creative directed by Asawin Phanichwatana and Nateepat Jaturonrasmi. The imaginative images were shot and illustrated by Surachai Puthikulangkura with additional artistic skills by Supachai U-Rairat.
What makes the Westone Earphones 'No Buzz' ad campaign particularly interesting is that it will make people feel as though they actually have bugs buzzing in their ears.
Insect Musical Note Ads
The Westone Earphones 'No Buzz' Campaign Focuses on Sound Quality
Trend Themes
1. Insect-based Advertising - Advertisers are using insects to grab attention and create memorable campaigns.
2. Sensory Marketing - Targeting multiple senses, like sound and vision, can create an immersive experience for consumers.
3. Creative Use of Classic Imagery - Reinventing classic images could be a way to add familiarity to a campaign and still have it feel fresh.
Industry Implications
1. Marketing and Advertising - Ad agencies have an opportunity to be creative and daring in their campaigns by exploring new visuals and sensory marketing techniques.
2. Audio Technology - Companies involved in audio technology may wish to innovate with noise-cancelling and sound-isolating technologies.
3. Illustration / Graphic Design - Illustrators and graphic designers should explore how familiar images can be twisted and transformed for new purposes.