Bus stops in the Netherlands have been invaded by Fitness First advertising installations that actually show you your weight in big digital red numbers as soon as you sit on the bus bench. Wow, what an original and amusing way to get people to consider joining a fitness club.
I hope that these bus stops have not pushed people into driving around town just not to see their weight. This great campaign was created by advertising agency N=5, Amsterdam, The Netherlands with creative direction by Marco de Jong, Thijs Bontje and Jurriaan Noij.
Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
Trend Themes
1. Interactive Advertising - Disruptive innovation opportunity: Explore new ways to engage and interact with consumers through creative and interactive advertising installations.
2. Body Positivity - Disruptive innovation opportunity: Develop messaging and campaigns that promote body acceptance and inclusivity, shifting the focus from weight to overall health and well-being.
3. Personalized Marketing - Disruptive innovation opportunity: Utilize technology to gather and display personalized information in public spaces, creating a unique and tailored experience for consumers.
Industry Implications
1. Fitness Clubs - Disruptive innovation opportunity: Embrace creative advertising methods to attract new customers and increase membership rates in fitness clubs.
2. Advertising Agencies - Disruptive innovation opportunity: Incorporate interactive elements into advertising campaigns, leveraging technology to captivate audiences and deliver memorable experiences.
3. Digital Signage - Disruptive innovation opportunity: Develop advanced digital signage solutions that can display personalized information and engage consumers in public spaces.