Harry Potter-themed platform Pottermore recently underwent a huge website redesign spearheaded by author J.K. Rowling and her team. The site is a virtual platform for fans of the Harry Potter films, fandom and books to discuss, hear and interactive with news of and about the wizardly world.
Pottermore's new design is geared to offering a platform that can be what the site refers to as, "the digital heart of the Wizarding World" filled with literary updates from J.K. Rowling alongside guides to more characters, spells, places and backstories. The newly designed site is meant to be the ultimate resource for all Harry Potter related questions.
The all-new Pottermore is also coupled with the release of a new backstory on Potter's family lineage that is sure to spawn on dozens of new discussions, theories and fandoms.
Wizardly Website Redesigns
Fandom Harry Potter Site Pottermore Receives an All-New Outline
Trend Themes
1. Virtual Platforms for Fandoms - The newly designed Pottermore sets a trend of creating immersive and interactive virtual platforms for fans to engage with their favorite movies, books, and franchises.
2. Author-led Website Redesigns - J.K. Rowling's involvement in the redesign of Pottermore highlights a trend of authors taking a more active role in creating online spaces for their fans.
3. Ultimate Resource Websites - The all-new Pottermore sets a trend of creating comprehensive and authoritative online resources for fans, providing a one-stop-shop for all information related to a specific fandom.
Industry Implications
1. Entertainment - The entertainment industry can leverage virtual platforms like Pottermore to create engaging and immersive experiences for fans, increasing brand loyalty and revenue.
2. Publishing - Authors and publishing companies can explore author-led website redesigns to create personalized online spaces that connect directly with readers, fostering a stronger author-reader relationship.
3. Online Communities - The success of Pottermore's redesign highlights the opportunities in creating online community platforms that serve as the go-to resource for specific fandoms, attracting a dedicated following and potential monetization.