The Web Summit 2019 trailer was launched earlier this year in anticipation of the Dublin-based company's Lisbon tech conference. The event brought together a roster of leading tech industry experts and engaging keynote speakers and followed up other umbrella innovation events like Collision in Toronto, RISE in Hong Kong and MoneyConf in Dublin.
The inspiring Web Summit 2019 trailer begins by urging viewers to "never stop trying for a better tomorrow, keep imagining, believing and dreaming." The ad then suggests that "the very nature of communication will grow in ways we can't possibly imagine" and ends by saying that "when the future call out to us, we must answer."
The ad also spotlights real-life event footage from past conferences spotlighting talks about data privacy, national security, the future of work, inclusivity and more.
Inspiring Tech Event Ads
The Web Summit 2019 Trailer Promotes Tech Innovation for a Better World
Trend Themes
1. Tech Conference Attendee Experience - There is an opportunity for event organizers to focus on enhancing the attendee experience at tech conferences, leveraging technology and personalization for a more engaging and impactful experience.
2. Emerging Technology Discussion - Tech conferences can bring together experts to discuss cutting-edge technology and its potential impact on society, providing an opportunity for startups and established companies to stay ahead of the curve and explore new possibilities for innovation.
3. Future of Work - As technology continues to transform the workplace, there is a growing need for discussion around how these changes will shape the future of work, creating opportunities for companies to lead the conversation and develop solutions for the next generation of workers.
Industry Implications
1. Event Planning - Event planners can leverage innovative technology and focus on personalized experiences to improve tech conference attendance and engagement.
2. Technology - Emerging technology and the future of work impacted by changes in technology will continue to be at the forefront of industry discussion as seen in tech conferences like the Web Summit 2019, creating opportunities for startups and established companies to drive innovation.
3. Marketing and Advertising - As companies look for new and engaging ways to advertise at events and connect with audiences, trends like those seen in the Web Summit 2019 trailer encourage more thoughtful and meaningful communication, spurring the need for disruptive and impactful marketing and advertising strategies.