Irish hotel chain Jurys Inn recently launched an ad campaign involving wearable duvets that allow you to stay in bed a little bit longer. Designed as a way to help Brits cope with the impending time change, this mobile bedding is the perfect way to squeeze in an extra hour or two of sleep.
While daylights savings happens each year, many Brits find it difficult to cope with losing an hour of shut-eye. As part of a new ad campaign, Jurys Inn came up with a humorous solution to the issue by creating a line of wearable duvets. Known as 'The Suvet,' the plush bodysuits are intended to provide a mobile napping solution. The suits perfectly mimic the feeling of staying wrapped up in bed with 100 percent cotton fabric, hand-warming pockets and a cozy quilted design. The suits even feature a snood-like neck pillow to facilitate upright napping.
Ultra-Cozy Wearable Duvets
This Hotel Chain is Making Bedding That Can Be Taken on the Go
Trend Themes
1. Wearable Bedding - Opportunity for the fashion industry to capitalize on the trend of comfortable, mobile clothing for sleeping and lounging.
2. Mobile Napping - Opportunity for the travel industry to offer new services for on-the-go napping and relaxation.
3. Humorous Solutions - Opportunity for marketers to tap into consumers' desire for quirky and creative advertising that solves relatable problems.
Industry Implications
1. Hospitality - Hotels can offer this service to guests for a unique and cozy experience.
2. Fashion - Clothing companies can create lines of mobile sleeping attire for people on-the-go.
3. Marketing - Advertising agencies can create humorous campaigns that connect with consumers and solve everyday problems.