Zalando's ad spot titled 'We will hug again' offers an emotive take on advertising by tapping into one thing consumers collectively miss -- hugging their loved ones.
Avoiding physical contact with loved ones has made the COVID-19 pandemic so much harder to endure, and the hardships only continue as the holidays approach. A hug, kiss, handshake, or embrace with a friend feels like a thing of the past, but Zalando's ad, which was filmed by four different directors throughout the globe, aims to evoke feelings of optimism for the future. The ad serves as a beautifully moving montage of people from all walks of life embracing, as James Blake's 'I will always love you' track plays in the background.
Optimistic Embracing Ad Spots
Zalando's 'We Will Hug Again' is a 90 Second Montage of Embraces
Trend Themes
1. Emotive Advertising - Creating advertising campaigns that tap into consumers' emotions and offer a sense of hope and optimism amidst challenging times.
2. Embracing Human Connection - Highlighting the importance of physical touch and human connection in a world that has become more isolated, providing opportunities for brands to promote experiences that facilitate genuine connections.
3. Global Collaborative Filmmaking - Harnessing the power of international collaborations to create impactful ad campaigns that resonate with audiences across cultures and borders.
Industry Implications
1. Advertising - Exploring innovative ways to create emotionally charged advertising campaigns that connect with consumers on a deeper level and elicit positive emotions.
2. Fashion - Using fashion as a platform to promote human connection and touch, reimagining how clothing and accessories can enhance the experience of physical interactions.
3. Film and Entertainment - Collaborating with multiple directors from different parts of the world to create visually stunning and emotionally resonant content that transcends cultural boundaries.