Polestar, the innovative design-focused electric performance car brand, recently joined forces with artist Thijs Biersteker to launch an interactive installation, 'We Harvest Wind.' The new initiative underscores the importance of renewable energy and led to the creation of a new, fully biodegradable corn-based adhesive. The new discovery may an important component in future Polestar cars.
The We Harvest Wind sculpture, which measures three meters in diameter, boasts a collection of blades that rotate around a central spiral. Visitors can control the 'wind planet' themselves with large fans, thus making them aware that they are in control of real changes. For the development of the piece, Biersteker's Woven Studio worked closely with Polestar's R&D team based in the UK.
"The We Harvest Wind collaboration enabled Woven Studio and Polestar to join forces and explore new combinations of materials using bio-based polymers instead of traditional fossil fuel-based materials. This collaboration has kick-started several initiatives within the team at Polestar and cemented some ongoing studies we have with Bcomp. Now we are hoping to implement a fully bio-based solution, with powerRibs™ and bio-sourced polypropylene, in the future production of Polestar cars," says Ross Kelk, Chief Engineer of Interiors at Polestar UK R&D.
Sustainable Car Art Installations
Polestar Debuts the 'We Harvest Wind' Interactive Installations
Trend Themes
1. Renewable Energy Art Installations - Creating interactive art installations that promote renewable energy sources can be a unique and engaging way to raise awareness and promote sustainable living.
2. Bio-based Materials in Automotive Design - Exploring the use of biodegradable and bio-based materials in car production can revolutionize the sustainability of the automotive industry.
3. Interactive Consumer Experiences - Incorporating interactive elements into product design and retail installations can enhance consumer engagement and create more memorable brand experiences.
Industry Implications
1. Automotive - The automotive industry can benefit from incorporating sustainable design practices and materials into their manufacturing processes to appeal to eco-conscious consumers.
2. Art - The art community can create innovative and thought-provoking installations that raise awareness of important social and environmental issues.
3. Retail - Retail brands can create more engaging and memorable in-store experiences by incorporating interactive elements and installations, which can increase consumer loyalty and sales.