To encourage more YouTube users to put their time watching videos to good use, Waves for Water, a non-profit organization, has created annotations that can be added to any YouTube video. The hope is that enough people will use them to spread the word that so many people in this world still do not have access to clean, fresh water.
Waves for Water does a great job with taking something that can be seen as more of an annoyance, and puts this tool to good use. Now the question is how many people will add these annotations (it's really not that hard), to their videos. The more viral the video, the more chance of viewers taking the message to heart and acting.
YouTube Annotation Campaigns
Waves for Water Encourages YouTubers to Add This Message to Videos
Trend Themes
1. Annotated Youtube Videos - Disruptive innovation opportunity: Businesses can create annotated YouTube videos to spread important messages and promote social causes.
2. Non-profit Youtube Campaigns - Disruptive innovation opportunity: Non-profit organizations can utilize YouTube campaigns and annotations to raise awareness and engage with a larger audience.
3. Social Cause Viral Videos - Disruptive innovation opportunity: Businesses and individuals can create viral videos focused on social causes, leveraging the power of YouTube and annotations to amplify the message.
Industry Implications
1. Online Video Platforms - Disruptive innovation opportunity: Online video platforms can integrate annotation tools to facilitate the spread of important messages and increase user engagement.
2. Non-profit Organizations - Disruptive innovation opportunity: Non-profit organizations can leverage YouTube and annotations to effectively communicate their mission and engage with potential supporters.
3. Digital Marketing - Disruptive innovation opportunity: Digital marketers can explore the potential of YouTube annotations as a unique and interactive way to deliver messages and increase brand awareness.