Watermelon Jack-O-Lanterns

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Watermelons Replace Pumpkins for a Twist on Tradition

Halloween is just around the corner,so why not get creative and update and old tradition with watermelon jack-o-lanterns? Zombiepumpkins.com is a site dedicated to the carving of pumpkins and cataloging new designs. They have a massive list the ranges from the traditional scary faces and phrases, to designs for the faces of rock stars, movie, TV and video game characters to ideas of other holiday themes including Christmas and Easter. But tucked away on the site is another treasure trove of ideas: watermelon carving designs.

A summer version of traditional pumpkin carving, watermelon carving can also be integrated into your Halloween. The site has a variety of summer designs including fireworks, Abe Lincoln, Uncle Sam,and Lady Liberty, but any of the Halloween designs can be can also be used. So why not do something unique this Halloween and pop over to your nearest grocery store for a watermelon and make your a jack-o-lantern?
Trend Themes
1. Alternative Halloween Traditions - Innovative Ideas like Watermelon Jack-O-Lanterns present new opportunities that take our attention away from traditional Halloween symbols
2. Food Art - The increase in interest in food art presents an opportunity for innovation in creating unique designs with fruits
3. Seasonal Summer-themed Products - Combining summer-themed products like watermelons with season-specific products present new opportunities to increase sales during off-season periods
Industry Implications
1. Retail - Retailers can capitalize on providing alternative materials for Halloween decorations
2. Event Planning - Event planners seeking to make their events unique can provide innovative and creative food art ideas
3. Food and Beverage - The F&B industry can capitalize by providing new recipes and design ideas that make use of seasonal products such as watermelon for any event or occasion

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