The Water Almighty functional bottled waters are a new series of refreshments that address increasing consumer demand for drinks that don't skimp when it comes to sustainability or functionality. The brand is bringing one still and one sparkling water to the market, which are both formulated with seven added minerals and electrolytes to position it as the perfect way to hydrated throughout the day. The water comes packaged in aluminum bottles to combat against plastic alternatives, which can be reused before being recycled to give it an even more eco-friendly edge over the competition.
Founder Melvin Jay spoke on the Water Almighty functional bottled waters saying, "We’re thrilled to be launching Water Almighty to market. Alongside launching our own bespoke aluminium bottling facility, The Sustainable Bottling Co., the launch of Water Almighty feels like the next natural step in the exciting trajectory we’re on as a business to stand up to ‘big soda’ and banish single-use-plastic."
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Trend Themes
1. Sustainable Bottled-water Movement - Opportunity for brands to cater to eco-conscious consumers by offering functional beverages in aluminum packaging.
2. Functional Hydration Solutions - New market segment emerging with convenient and mineral-infused bottled waters for those seeking extra benefits.
3. Eco-friendly Packaging Innovation - Aluminum bottles disrupting the traditional plastic bottled water industry with a focus on sustainability.
Industry Implications
1. Beverage - Opportunity for beverage companies to tap into the growing demand for functional and sustainable hydration solutions.
2. Packaging - Innovations in aluminum packaging for bottled water products shifting industry towards more eco-friendly alternatives.
3. Environmental Sustainability - Growing focus on reducing plastic waste in the beverage industry through innovative packaging solutions like aluminum bottles.