The Voss H2O +02 bottle brings together two human essentials - water and oxygen.
Designed by Jonathan Pearson, the Voss H2O +02 concept bottle comes with a built-in aerosol canister that dispenses fresh oxygen while drinking water simultaneously.
Voss H2O +02 provides fresh air for those living in polluted city areas and the aerosol can cool the bottle so it doesn't need to be refrigerated.
Implications - As the movement towards environmental friendliness continues to grow, reusable water bottles are the hottest product on the market. Companies that produce these water bottles are finding ways to differentiate themselves from their competitors by incorporating nutrition into their business models, which is inspired by the movement towards healthier lifestyles.
Refreshing Bottles
Voss Provides Clean Water and Fresh Air
Trend Themes
1. Reusable Water Bottles with Added Benefits - The trend of incorporating nutrition into reusable water bottles offers opportunities for companies to differentiate themselves.
2. Fresh Air Dispensing Bottles - The concept of bottles that dispense fresh oxygen provides a disruptive innovation opportunity for companies in the air purification industry.
3. Refrigeration-free Bottles - The development of bottles that can be cooled by aerosol cans instead of refrigeration creates opportunities in the beverage industry to minimize energy consumption.
Industry Implications
1. Reusable Water Bottle Industry - Companies in the reusable water bottle industry can explore the potential of incorporating nutrition and health benefits into their product lines.
2. Air Purification Industry - The concept of bottles that dispense fresh oxygen presents an opportunity for companies in the air purification industry to offer portable solutions for improving air quality.
3. Beverage Industry - The development of refrigeration-free bottles allows companies in the beverage industry to reduce their carbon footprint and energy consumption.