This new ad from Volkswagen promotes the fantastic rearview camera feature in the new Volkswagen Golf models.
The ad creatively showcases the power of the rearview camera by showing a Volkswagen Golf car parked at a movie theater that is playing the movie "The Kid And His Bicycle."
This communicates that the driver will be able to easily see the little boy on his bicycle behind the car. Given that cinema screens are humongous and easy to see, the concept works really well in promoting this feature.
The excellent ad was created by Try Reklamebyra, Oslo, Norway.
Real Life as a Movie
Volkswagen Rearview Camera Ad Avoids Dangerous Situation
Trend Themes
1. Virtual Reality Advertising - Ads that creatively use virtual reality technology to demonstrate product features or benefits.
2. Interactive Advertising - Ads that encourage audience participation and provide a more engaging experience.
3. User-generated Content Advertising - Ads that incorporate user-generated content to showcase the product in real-life situations.
Industry Implications
1. Automotive Industry - Opportunities for creating innovative ads that showcase the latest technological advancements in cars.
2. Film Industry - Opportunities for collaborating with brands to create advertisements that seamlessly incorporate popular films.
3. Advertising Industry - Opportunities for developing creative and memorable campaigns that effectively communicate product features and benefits.