In celebration of Volkswagen being the official car of the San Sebastian Film Festival, DDB Barcelona created a collection of print ads inspired by the movie-making process of framing to show you how riding in a VW can make anyone look much better.
With a tag line of, "It's all a matter of framing", we see a beautiful girl riding in a Beetle, only to find out, when she steps out of the car, that she is with a very old, short man. Another ad shows a chilled out, slightly geeky-looking guy in a Touareg who turns out to have a huge belly when he steps out. The third image shows what appears to be a handsome stud in a VW Golf, but when he steps out of the car in a leopard print skimpy swimsuit and a boombox, he offers viewers a real shock!
The fun ads were illustrated by Lucas Milà and Daniel Gonzalez with art direction by Xavi Galbis.
Deceptive Car Framing
Volkswagen Ads
Trend Themes
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Visual Deception Advertising — Brands can utilize visual deception in their advertising campaigns to surprise and engage consumers.
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Narrative Framing Ads — Ads that mimic the storytelling technique of framing can create intrigue and capture audience attention.
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Surprising Transformations in Advertising — Advertisers can leverage unexpected transformations in their ads to generate buzz and stand out from competitors.
Industry Implications
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Automotive Industry — Automakers can incorporate deceptive framing concepts into their marketing strategies to showcase unique selling points of their vehicles.
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Advertising and Marketing Industry — Agencies and brands can explore the use of deceptive framing techniques to create captivating and memorable ad campaigns.
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Creative Illustration and Art Direction — Art directors and illustrators can experiment with visual deception and narrative framing to bring unique concepts to life in advertisements.