The Vogue Paris September 2010 issue stars model Freja Beha Erichsen walking a black panther. Mikael Jansson photographed the feisty model and wild animal for this spread, while stylist Anastasia Barbieri chose black-on-black fashions from Proenza Schouler, Giorgio Armani and Alexander Wang.
This spread in Vogue Paris September 2010 makes wild black panthers look almost cute, and black fashions ultra-sexy. The latter, I am sure, is no surprise.
Implications - The fashion industry is utilizing animals in pictorials to better communicate their message to fans and potential customers. Consumers naturally associate certain connotations with specific animals. As such, corporations can similarly utilize animals in their advertising campaigns to convey messages in a more subtle and engaging way than with words.
Black Panthers as Props
Vogue Paris September 2010 Shows Dangerous Animals as Fashion Accessories
Trend Themes
1. Animal-featured Fashion - The use of real animals in fashion pictorials presents an opportunity for companies to create unique, engaging content that connects with consumers on different levels.
2. Wildlife Imagery in Advertising - The use of specific animals in advertising campaigns presents an opportunity for companies to evoke particular connotations and emotions in their target audiences.
3. Ethical Animal Treatment in Fashion - The controversy surrounding the use of live animals in fashion pictorials has created an opportunity for companies to innovate and implement ethical animal treatment practices.
Industry Implications
1. Fashion - The fashion industry has the potential to use animals in their pictorials to create unique marketing content that resonates with consumers.
2. Advertising - The advertising industry can use specific animal imagery in campaigns to evoke emotions and connect with audiences.
3. Animal Welfare - The use of live animals in fashion has sparked controversy and created an opportunity for companies to innovate and implement ethical treatment practices.