The traditions of Japan are the inspiration behind the visvim SS 2012 'Japanism' Collection. The brand looks towards their Japanese roots for the upcoming line.
As expected, the visvim SS 2012 'Japanism' Collection shows off what the brand can do with fabrics when they manipulate it for the sake of style. A few of the pieces have a nice washed-out, worn-out look, most notably the high-top sneakers and the denims, which have a few additional design twists. There are hoodies and scarves, but the real highlights are the bags and the shirts, which take on traditional Japanese graphics. The collection is colorful, vibrant and plays to the theme extremely well. The brand has even put in traditional Japanese sandals called the Geta into the line.
The visvim SS 2012 'Japanism' Collection is one to look out for in the coming season.
Asian-Cultured Streetwear
Japanese Tradition Inspires the visvim SS 2012 'Japanism' Collection
Trend Themes
1. Japanese-inspired Streetwear - Disruptive innovation opportunity: Developing a line of streetwear that incorporates traditional Japanese graphics and elements.
2. Fabric Manipulation - Disruptive innovation opportunity: Exploring new techniques for manipulating fabrics to create unique and stylish designs.
3. Cultural Fashion Fusion - Disruptive innovation opportunity: Combining elements of different cultures to create a unique fashion collection that appeals to a diverse customer base.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporating traditional cultural elements into fashion designs to create a new trend.
2. Footwear - Disruptive innovation opportunity: Experimenting with new design twists for sneakers and sandals to create trendy footwear options.
3. Accessories - Disruptive innovation opportunity: Integrating traditional cultural graphics into bags and scarves to offer unique and culturally-inspired accessories.