In an effort to ready its consumers for the cold weather ahead, visvim adapted its 'Hudson' design -- bringing a subtle military element to the revitalized visvim jacket.
Although the parka is lightweight, the density of its high-quality material ensures that its wearer is kept warm and comfortable. The lining is made from a shearling-style wool and the exterior is a low sheen nylon, reports HYPEBEAST. In addition to providing warmth, these components give the visvim jackets a stylish edge -- making it a great option for consumers who don't want to compromise their aesthetic as they trudge through the snow.
Due to the premium quality and the brand name that's associated with it, the jackets are quite costly, retailing for $2,500 USD.
Dense Military-Inspired Parkas
This visvim Jacket Reworks the Brand's Former 'Hudson' Model
Trend Themes
1. Military-inspired Fashion - Opportunity for other fashion brands to incorporate military-inspired design elements into their products.
2. High-quality Materials - Opportunity to market products as high-quality with premium materials like shearling-style wool and low sheen nylon.
3. Cold Weather Fashion - Opportunity for companies to create stylish cold weather options that are functional and fashionable.
Industry Implications
1. Fashion - Companies in the fashion industry can incorporate military-inspired design elements into their products and market them with high-quality materials.
2. Outdoor Apparel - Outdoor apparel companies can create stylish and functional options for consumers that can withstand cold weather.
3. Luxury Goods - Luxury goods companies can create premium quality products with high-quality materials at higher price points.