In June, the Bay Area non-profit American Heart Association and video conferencing platform Zoom teamed up for a virtual fatigue campaign. Titled '#TakeABreak,' the initiative really speaks to the current environment that employees who are working remotely are finding themselves in and the detrimental effects of non-stop screen time can have on one's physical and mental health.
To address this, the American Heart Association and Zoom will be working on creating "programs that encourage people to set personal boundaries, putting their health first and enabling time to disconnect." These programs will be funded by a $500,000 grant that is presented to the not-for-profit by the Zoom Cares Foundation. The first initiative of the virtual fatigue campaign took place on July 16th with a Zoom "Happy Half-Hour Mental Wellness Webinar" which was the first of a monthly series.
Virtual Fatigue Campaigns
Zoom and the American Heart Association are Working to Battle Fatique
Trend Themes
1. Virtual Fatigue Solutions - As remote work becomes more prevalent, there is an opportunity for companies to create innovative virtual fatigue solutions to minimize the negative health effects of non-stop screen time.
2. Mental Health Webinars - Online wellness webinars present an opportunity to meet the increasing demand for virtual mental health resources and can be effective tools for remote employees dealing with stress and anxiety.
3. Technology and Health Collaborations - Partnerships between technology companies and health organizations offer opportunities to pioneer new tools for promoting and maintaining physical and mental wellness in the virtual workplace.
Industry Implications
1. Video Conferencing - Companies in the video conferencing space can innovate by integrating features into their platforms that promote virtual wellness and fatigue solutions.
2. Healthcare - Healthcare organizations can play a role in creating initiatives and resources that promote health and wellness for remote workers, partnering with leading technology companies to create effective tools.
3. Nonprofit - Nonprofit organizations can receive funding and support from corporate social responsibility programs to develop initiatives that promote mental and physical wellness for remote employees.