The Victorinox AW11 line is an awesome array of rustic Swiss lifestyle clothing that was designed by Christopher Raeburn. With its inspiration drawn from the Swiss Army Knife brand, the collection is ruggedly chic.
The Victorinox AW11 wouldn't be complete without the addition of a Swiss Army Knife; the one included has a rustic, worn-out look. The garments look like they were meant for outdoor exploration -- it's fashion that needs to be taken outdoors.
Rugged Swiss Style
The Victorinox AW11 Collection Features Sweet Designs by Christopher Raeburn
Trend Themes
1. Rugged Fashion - This trend of durable and outdoor-inspired fashion can open up opportunities for innovative materials and design techniques.
2. Brand Extension - The incorporation of the Swiss Army Knife adds a unique touch that can inspire other brands to collaborate and expand their product offerings.
3. Heritage-inspired Design - The use of a classic brand as inspiration for contemporary design showcases the potential for heritage-inspired designs in various industries from fashion to homeware.
Industry Implications
1. Fashion & Apparel - The trend towards rugged fashion and heritage-inspired design presents a window of opportunity for clothing brands to showcase durability and bring back classic designs.
2. Outdoor & Adventure - Outdoor and adventure brands can tap into the trend of rugged fashion and partner with fashion brands to create functional and stylish clothing for outdoor activities.
3. Consumer Goods - Collaborations between brands with a rich heritage and consumer goods can create unique product offerings that evoke a sense of nostalgia and appeal to consumers looking for quality and practicality.