For anyone comfortable with the idea of using a mousetrap to solve a rodent problem, Victor Cheese Wedge packaging and branding would surely bring this product the most consumer attention compared to its shelf mates at the hardware store. Consistent with the myth that mice love cheese, this concept seems to capture a foolproof plot for catching domestic pests.
Instead of taking the typical shape of a rectangle, the wooden base of each leghold is a triangle, referencing the letter V for Victor and a slice of Swiss cheese. The dots printed on each piece are repeated in the perforated cardboard of Victor Cheese Wedge packaging by Kyle Herbert, making an unpleasant purchase all the more appealing to the more reluctant consumer.
Cheesy Mousetrap Merchandizing
Victor Cheese Wedge Packaging Masquerades as Mouse Food
Trend Themes
1. Creative Packaging - The use of unique and unconventional packaging designs, such as Victor Cheese Wedge packaging, can capture consumer attention and increase sales.
2. Myth-inspired Branding - Branding products based on popular myths, like the idea that mice love cheese, can create a strong association in the minds of consumers.
3. Appealing to Reluctant Consumers - Creating visually appealing packaging designs can help attract hesitant consumers and persuade them to make a purchase.
Industry Implications
1. Pest Control - The pest control industry can explore innovative packaging designs that make their products more appealing and engaging to consumers.
2. Food Packaging - The food packaging industry can experiment with creative designs that incorporate popular myths or icons to attract consumer attention.
3. Retail - The retail industry can adopt creative packaging strategies to enhance the appeal of their products and increase sales.