In preparation for Remembrance Day, Walmart started a veteran campaign that encourages people across the United States to change a light bulb in their home or office to green in honor of people who have served.
The 'Greenlight A Vet' campaign includes a series of videos that exemplify the camouflaged lives of veterans as everyday people we run into. A teacher, a nurse, a man who holds the door -- all of these examples are veterans and though society can't always thank them, this small gesture can show appreciation.
The veteran campaign run by Saatchi & Saatchi New York emphasizes the difficulty of those who have served have while transitioning back to civilian life by highlighting different individual veterans and their transitioned lives. Meanwhile, Walmart has promised to hire 250,000 veterans by 2020.
Branded Veteran Campaigns
Walmart is Encouraging People to Honor Veterans with a Green Lightbulb
Trend Themes
1. Greenlighting Veterans - Encouraging people to change their light bulb to green to honor veterans presents an opportunity for companies to create branded campaigns that show support for veterans.
2. Highlighting Veteran Transitions - Focusing on the difficulties veterans face when transitioning back to civilian life can lead to innovative solutions and support services.
3. Hiring Veterans - Promising to hire a large number of veterans by a specific date can open up opportunities for companies to showcase their commitment to the veteran community.
Industry Implications
1. Retail - Retailers can participate in the Greenlight A Vet campaign by selling green light bulbs or creating branded promotions that support veterans.
2. Advertising and Marketing - Advertising and marketing agencies can develop creative campaigns that highlight the challenges veterans face and promote support for their transitions.
3. Human Resources - Companies can focus on hiring veterans and implementing support programs in their HR strategies, creating opportunities for innovation and impact in the HR industry.