Natsuko Shoji’s French fusion restaurant été and VERDY‘s imprint Girls Don’t Cry are launching a collaboration ahead of Valentine’s Day that includes adorable heart-shaped sweets. The collaboration features a personalized chocolate set contained in a heart-shaped box with a bite cut out of the side.
"Made With Love" writing and "Fleurs d'été" emblems serve as a reference to Shoji's pastry business and are etched inside, while the outside features gold foil "Girls Don't Cry" branding. Girls Don't Cry and Fleurs d'été branding can be spotted on both sides of either a green heart keychain or a red tie-on charm.
The Valentine's Day sets from été and Girls Don't Cry will go on sale for 10,000 JPY on January 27.
White Heart-Shaped Chocolates
été and VERDY Debut Their Annual Valentine's Day Collection in White
Trend Themes
1. Heart-shaped Chocolate - Heart-shaped chocolates are gaining popularity in collaborations and gift sets, presenting opportunities for new and unique flavor combinations.
2. Personalized Gift Sets - Customizable gift sets, like the personalized chocolate set contained in a heart-shaped box, offer a unique and thoughtful gift option for consumers.
3. Branding Collaborations - Branding collaborations, like the été and Girls Don't Cry partnership, are becoming more common and presents opportunities for cross-promotion and tapping into new markets.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the growing trend of heart-shaped chocolates and personalized gift sets by introducing unique flavor combinations and packaging options.
2. Retail and E-commerce - Retailers and e-commerce platforms can tap into the trend of personalized gift sets by offering customizable options and exclusive collaborations with popular brands.
3. Marketing and Advertising - The growing trend of branding collaborations presents marketing and advertising opportunities for businesses to tap into new markets and expand their brand reach.