Do you know the robot named ‘Vending Machine RED’? In short, imagine a gigantic vending machine that walks around, loved by all! Vending Machine RED is a giant lovable creature that walks around in the streets of Japan. The creature is becoming very popular among the ‘wotaku’ people. You can check out the robot on Youtube:
http://www.youtube.com/watch?v=MRp7jFHto2w
http://www.youtube.com/watch?v=C93MfjMu7PI
http://www.youtube.com/watch?v=U_D5bJSMXVs
Implications - Retailers are continually looking for new ways to connect with fickle consumers, especially in the beverage market. Interactive robots embedded with vending machines present an innovative marketing tool that showcases the company's technological prowess, piques public interest and enables potential customers to spend on the spot without the need for paid spokespersons.
Urban Robots Go Viral in Japan
Vending Machine RED
Trend Themes
1. Interactive Robots - The use of interactive robots embedded with vending machines presents an innovative marketing tool for retailers to connect with consumers and showcase their technological prowess.
2. Walking Vending Machines - The popularity of walking vending machines like 'Vending Machine RED' in Japan highlights the potential for disruptive innovation in the beverage market, capturing public interest and enabling on-the-spot purchases.
3. Wotaku Culture - The rise of 'wotaku' culture in Japan, fueled by the popularity of robots like Vending Machine RED, presents an opportunity for businesses to tap into this niche market and tailor their offerings accordingly.
Industry Implications
1. Retail - Interactive robots embedded with vending machines offer a disruptive innovation opportunity for retailers to enhance customer engagement and drive sales.
2. Beverage - The trend of walking vending machines, exemplified by 'Vending Machine RED', opens up disruptive innovation opportunities in the beverage industry by creating memorable experiences for consumers and enabling instant purchases.
3. Marketing - The use of interactive robots as marketing tools, such as 'Vending Machine RED', presents a disruptive innovation opportunity for companies to capture public interest and differentiate themselves in the market.