Asda, one of the largest grocery chains in the UK, recently debuted a vegan grocery aisle in all its nationwide stores. The new, diet-specific section can be found in the store's frozen section with numerous products available including meatless sausages, cruelty-free frozen deserts, bean-based burgers, and more.
Asda's latest efforts to help consumers more easily and conveniently find plant-based foods at the grocery store is in line with research that states by 2030, over 15% of the UK will be eating a strictly plant-based diet. Waitrose, another UK supermarket giant, also debuted a vegan section in January 2018 and increased its plant-based range by over 50 new food products. The appetite for plant-based foods is continuing to grow globally thus necessitating more options for consumers.
Dedicated Vegan Grocery Aisles
UK-Based Supermarket Chain 'Asda' Launched a Vegan Food Section
Trend Themes
1. Growing Demand for Plant-based Foods - The increasing popularity of plant-based diets is driving the demand for dedicated vegan grocery aisles.
2. Expansion of Vegan Food Sections in Supermarkets - Supermarket chains like Asda and Waitrose are responding to the trend by introducing dedicated vegan food sections in their stores.
3. Increasing Variety of Plant-based Products - The growth of vegan grocery aisles presents an opportunity for companies to innovate and offer a wider range of plant-based food options.
Industry Implications
1. Grocery Retail - Supermarket chains are transforming their store layouts to incorporate dedicated vegan grocery aisles.
2. Plant-based Food Manufacturing - The demand for vegan products is creating opportunities for plant-based food manufacturers to expand their product lines and supply chains.
3. Food Retail Marketing and Advertising - Marketing and advertising agencies specializing in the food retail industry can capitalize on the growing trend of dedicated vegan grocery aisles to offer targeted campaigns and strategies.