Jamba Juice may have just debuted the most Instagramable drink of the summer with its new Vanilla Blue Sky Smoothie. Available as a drink or in the form of a bowl, this new smoothie is almost too pretty to eat.
Following the news that Jamba Juice has changed its name to just 'Jamba' and implemented a refreshed brand aesthetic, the chain also dropped the new Vanilla Blue Sky Smoothie. The new plant-based smoothie is made from a blend of unsweetened almond milk, bananas, pineapples, vanilla coconut milk, and a blue-green algae called spirulina. The result is a dazzling blue drink with a creamy texture and earthy taste. The new drink is also great for those who are dairy-free or adhere to a plant-based diet.
With the debut of photo-friendly drinks like the Vanilla Blue Sky Smoothie, it's clear that Jamba is making a renewed effort to cater to changing consumer preferences.
Blue Algae Smoothie Bowls
Jamba Juice's New Vanilla Blue Sky Smoothie is Made with Spirulina
Trend Themes
1. Instagramable Drinks - The rise of photo-friendly drinks encourages the creation of visually appealing, shareable beverages that appeal to younger consumers and social media enthusiasts.
2. Plant-based Beverages - As plant-based diets gain popularity, there is an opportunity for companies to create innovative, tasty and healthy beverage alternatives with plant-based ingredients.
3. Blue-green Algae Products - The use of blue-green algae in products like smoothies and health supplements creates the potential for disruptive innovation opportunities in the health and wellness industry.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can take advantage of the trend towards plant-based diets and the rise of Instagramable drinks to innovate and create unique products that cater to changing consumer preferences.
2. Health and Wellness Industry - The use of blue-green algae in health and wellness products has the potential to create new and innovative solutions that cater to consumers looking for natural and healthy alternatives to traditional supplements and food products.
3. Social Media Marketing Industry - The trend of creating aesthetically pleasing, shareable beverages offers a valuable opportunity for businesses to create marketing campaigns that appeal to younger consumers and social media enthusiasts, driving engagement and increasing brand visibility.