In case you have ever wondered what the world looked like to your lady parts, GlaxoSmithKline’s Lactacyd vaginal cream commercial shows you. I suppose it’s essential to keep the point of view of your target market in mind when advertising, but this is a stretch.
GlaxoSmithKline’s Lactacyd vaginal cream promises to help you protect yourself, and between the nylon fishnet stockings and the razor, you’re gonna need it. I can’t wait until the male version of the commercial is launched, so to speak.
Scandalous Vaginatising
GlaxoSmithKline Lactacyd Commercial Takes a 'Different' Perspective
Trend Themes
-
Female Empowerment Marketing — Opportunity for brands to challenge taboo subjects and empower women through advertising.
-
Body Positivity Movement — Opportunity for brands to promote self-love and acceptance by representing women's bodies in a positive and inclusive manner.
-
Gender-specific Product Advertising — Opportunity for brands to target specific gender markets and tailor their messaging accordingly.
Industry Implications
-
Personal Care — Opportunity for personal care brands to innovate and create products that cater to the unique needs of women.
-
Advertising — Opportunity for advertising agencies to push boundaries and create memorable and impactful campaigns that challenge societal norms.
-
Cosmetics — Opportunity for cosmetic brands to align their messaging with female empowerment and body positivity, connecting with consumers on a deeper level.