In the upcycled low-alcohol beverage category, Ditto captures the attention of consumers with its pop of color and design-forward packaging. Its star product is made entirely from upcycled grapes.
During the pandemic, two childhood best friends—Jake and G.A.—entered a collaboration with a winemaker in Beaujolais and a winery in Napa. Their aim was to experiment with Piquettes which is "an ancient style of wine that dates back to ancient Greek and Roman times." Eventually, they arrived at a tasty upcycled low-alcohol beverage that utilized all-natural botanical extracts and real fruit juice.
At only 70 calories, zero grams of sugar, and 5% ABV, Ditto's Piquette Spritz is a light and refreshing drink that is blended with juicy red raspberries, a hint of zesty lemon juice, and botanicals.
Upcycled Low-Alcohol Beverages
Ditto Boasts Sparkling Wine in an Aesthetically Pleasing Can
Trend Themes
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Upcycling in Beverages — The upcycing trend in the bevarage industry provides an opportunity for businesses to make use of waste materials and create sustainable products that appeal to eco-conscious consumers.
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Low-alcohol Beverages — Low-alcohol beverages present an opportunity for businesses to create lighter and healthier options for consumers who are looking to reduce their alcohol intake.
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Design-forward Packaging — Design-forward packaging is a way for businesses to stand out in crowded markets and appeal to consumers who appreciate aesthetically pleasing products.
Industry Implications
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Wine Industry — The wine industry has an opportunity to innovate and create upcycled low-alcohol beverages that appeal to consumers looking for sustainable and health-conscious options.
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Beverage Industry — The beverage industry has an opportunity to develop more low-alcohol and upcycled products to appeal to consumers who want healthier and eco-friendly options.
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Packaging Industry — The packaging industry has an opportunity to develop more sustainable and design-forward packaging solutions for businesses looking to appeal to eco-conscious consumers.